Name rejection is the most common first-step delay in incorporation. The rules are knowable — work with them and approval comes quickly.
What gets names rejected
- Too similar to an existing company, LLP or registered trademark — phonetic similarity counts, not just spelling
- Generic or descriptive-only words without a distinctive element
- Restricted words implying government patronage or regulated activities (bank, exchange, insurance and similar) without approvals
- Mismatch between the name and stated objects in some cases
Building an approvable name
Distinctive coined word + activity word + suffix is the reliable formula. Before proposing, search the MCA name database and the trademark registry — a clear MCA search with a conflicting trademark is a future legal problem, not a victory.
Strategy for the application
Propose your best name with a genuinely different backup, not two variants of one idea — twin variants usually fail together.
Name ≠ brand protection
Company name registration does not protect the brand; that is the trademark’s job — see our trademark service.
We search, advise and file — company registration · check your name with us.
